United Airlines Just Sent a Very Smart Email to 1.5 Million Customers. These 3 Words Mattered Most

Science suggests we’re hardwired to react with greater empathy when we know people’s names.

United Airlines Just Sent a Very Smart Email to 1.5 Million Customers. These 3 Words Mattered Most

Science suggests we’re hardwired to react with greater empathy when we know people’s names.