How Lyft and Baked by Melissa Stay Customer-Obsessed—Even When It’s Difficult

Brian Irving, chief marketing officer at Lyft, and Melissa Ben-Ishay, founder of Baked by Melissa, talk at Inc.’s SXSW Founders House.

BUSINESS Mar 10, 2025 Add to Reading List

Brian Irving, chief marketing officer at Lyft, and Melissa Ben-Ishay, founder of Baked by Melissa, talk at Inc.’s SXSW Founders House.

I am a computer training teacher and I worked as IT support in Preah Sihanouk Province. I like to share knowledge, experience to everyone.