How a Buzzy Sock Brand Stepped Into the Zeitgeist—and Grew 500 Percent With Cool-Kid Collabs

Partnerships with creators like Pete Davidson and Chloe Cherry have boosted Doublesoul’s business like nothing else.

BUSINESS Mar 6, 2025 Add to Reading List

Partnerships with creators like Pete Davidson and Chloe Cherry have boosted Doublesoul’s business like nothing else.

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