Instagram may spin off Reels into a separate app

Meta is mulling launching a standalone app for short-form videos, The Information reported, citing an anonymous source who heard Instagram head Adam Mosseri talking about the project to staff. The project is reportedly code-named Project Ray that aims to improve recommendations for new users and existing users in the U.S., and feature more three-minute videos, […] © 2024 TechCrunch. All rights reserved. For personal use only.